E-commerce SEO Guide For Beginners: Best SEO Practices for E-com Websites

June 25, 2019

E-Commerce SEO Guide for Beginners to Beat Your Competitors: The most crucial and first step to attract more sales and traffic towards our e-commerce website is on-page SEO. There are plentiful tutorials and “how-to” articles on the web for giving you general advice on SEO, but, before that it’s demanded to address the requirements of e-commerce entrepreneurs specifically. 

Today, we are here to give you a basic knowledge of on-site SEO for e-commerce. For you, to take an initial step, it would be quite enough, but you should make sure that the right signals are sent to Google, and you are getting in shape for SEO success. 

So, let’s get started.

Definition of E-commerce SEO

The process of enhancing more visibility to the online store, on the search engine results pages (SERP) is known as E-commerce SEO. To get more traffic towards your website, you would be required to rank high while the people make a search for the products and services you sell. 

Apart from SEO, there are more ways that can assist you attaining the traffic, such as paid search, but the SEO doesn’t cost that much. The efficiency of paid search goes down by ad blindness, ad blockers, and Plus, despite you will expect search optimization. 

For the best user experience and search, e-commerce SEO embrace the optimization of your headlines, metadata, description of product & services, navigation structure, and internal link structure. To magnetize traffic from the search engines, there should be a dedicated page for all the products you sell. 

Still, you want to remember about static, that are non-product-oriented pages on your website, like the following:


Blog articles

About page

Help center answers

Contact page

F.A.Q. page

A list of keywords should be created for these pages, along with the relevant pages. For searching long-tail keywords, and finding semantic keywords that suit well, all become easy by employing tools like Ubersuggest. 

Need for SEO for E-commerce

What do the customers do to find their product and service? Many go for Google search, some look for the tips, options, comparisons, and other details to assist them in finalizing the informed decision. 

If your website fails to get appear in the SERPs, you become unable to get access to interested and qualified e-commerce customers. You might have a web space where your products might be live, but can you tell, are they searchable?

From here, e-commerce SEO takes entry. It offers a way out to reach the target audience without paying for the ads. After getting a flood of traffic on your website, you can relish them with the high-quality products of yours, engaging copy, and encouraging calls to action. 

Developing an E-commerce SEO Approach

E-commerce SEO may sound like a big task, mainly when your website is already weighing high because of the tons of products on it. Yes, there’s no doubt that it will take time, but all you can do is make the process fast, following a solid approach. 

  • Prioritize Page

Start with the pages which get most of the traffic of your website. Furthermore, you may first optimize the product, on which you want the people to focus first. 

  • Build a workflow

All SEO needs is to make you meet the specific requirements. Picking the right keywords, naming the images accurately, adding metadata, adding attributes alternate to the image, and including relevant keywords all come in the same category only. 

  • Check the competition

To trick the competition only, the e-commerce SEO approach should be built. You may refer to the websites of your top competitors and observe their SEO efforts. Identify the ways that may lead to a better you. 

  • Follow through with Conversion Rate Optimization

SEO should be followed by CRO. 

  • E-Commerce SEO Checklist

The best tips for e-commerce websites should be considered that are absent from the SEO space. If you want your product to be fetched easily by the people, then this drives a need for e-commerce SEO approach, and checking each item of the list will make your approach more effective. 

  • Use the Right Keywords

Yes, still keywords have the importance. There is no requirement to make your product’s descriptions and titles heavy with these keywords, but they are demanded to be present in the copy. 

You should mention the primary keyword of your website in your product title, description, image alternate attributes, meta description, and subheadlines. Next, you are required to sprinkle LSI keywords throughout. These keywords make Google understand the context of your page. 

  • Analyze the CPC, Keyword Search Volume, and User Intent

Before using the keyword, some of the time should be given on its research. Know the keyword search volume, its competitiveness, its cost-per-click, about the search of the people while searching using that keyword. 

Let’s go deeper…

Search volume evaluates the interest rate of the people about a particular keyword inspiring the consumers. Greater popularity is indicated by a high search volume, which actually means you are going to get more active searches for that particular keyword. 

CPC, it lets you know the pay-per-click that people pay when they purchase advertising depending upon a particular keyword. A high CPR reveals intensified competition. Go for searching a long-tail option, if the keyword you are using for targeting is much competitive. 

At last, the user intent shows what the people wish to search while they type a particular keyword in Google’s search bar. 

If you are not capable of finding the user intent behind that keyword, then you may add other words to the search line for the clarity. 

Conduct Competitor Research

If you have no idea of the starting point with on-site optimization for your e-commerce website, then your best bet would be your competitors. Particularly, the larger competitors have already put in an inquiry for optimizing their sites, and you can hold the caliber to learn various secrets of their websites themselves. 

Keywords are the main thing that needs attention. Specifically, the analysis of the keywords is required on the homepage and also as the top product pages. 

Next, you would be thinking, how to check whether the website is optimized for a specific keyword or not. So, for that MOZ browser extension can be employed to check SEO title and description used by the competitors in their title tags. 

Some of the tools we can employ like SEMrush to check the keywords of your competitors ranking on paid and organic, both the searches. 

Your research can’t stop with the keywords. You may go for searching the landing pages of your competitors, to check their way of using particular keywords to optimize those pages. 

Target homepage SEO

Most of the businesses target their energy and SEO budget typically on the homepage. Despite it’s the top page of your site that demands optimization, it doesn’t mean that one should focus on it only. 

Following are the key things that you would like to add and optimize are:

Homepage Title Tag

One of the most crucial elements of on-site search optimization is the SEO title tag. Along with your business name, it should embrace the primary keyword phrase that is meant for targeting. It should hold less than 70 characters that are alluring to search by the visitors, as it will be visible in the search results. 

Homepage Meta Description

It doesn’t hold much importance as much as keyword rankings, its size should be 160 characters long revealing your business’ description which is seen in the search below the title tag. The words should sound alluring enough to attract the visitors towards your website. 

Homepage Content

The content on the homepage should uncover the introduction of your business and the products that you will be required to offer in a clear and concise manner. Overloading too much of the information is also not that well. A few products should be taken into consideration for featuring on the homepage and outstanding selling proposition. 

  • Simplify Site Architecture

While adding products and categories to your online store, just remember that the most important role is played by site architecture in search optimization. Specifically, you will wish like having a different hierarchy of navigation, starting from your homepage to the categories of the products listed inside. 

On your website, search engine bots will be demanded to discover your products and pages based on an easy to follow internal linking architecture.

For visitors and search engines, the rule of thumb is to assure that within three clicks, people can reach everything. 

  • Internal Linking

Internal links assist in accomplishing two primary objectives:

  • By revealing the relevancy of website pages with one another, e-commerce gets boost up.
  • By motivating visitors to explore the websites further, website time increases.

Connecting with relevant information-rich articles or products can assist in improving e-commerce SEO and making your website more fascinating for deep drives. 

Optimize Product Pages

Your business’s lifeblood is the product pages, so you will wish like targeting your most of the power optimizing them. Writing only a few lines and throwing the products’ image to become live on the web, will not be much, more details are needed to make Google pick them out while searching. You will have to work on the following:

Product Name

The title of the product is crucial. In most of the cases, it’s also employed in the URL of the product’s page and in the SEO title. This is the reason which will drive you considering associating a keyword phrase or common searching term to your products. 

Image Optimization

Without the images, the product page doesn’t get a life. For a moment you can feel like being in your customer’s role. So, now tell us, would you go for buying your wished product from a website showing all of its appearance from all the possible angles or from a site that just has the name and relevant details of that product? Obviously, from the former one.

Images are not only important for enhancing sales but also for search optimization. 

You may use the main keyword or the product name while adding an image to your website. 

For the alternative views of the products, you can embrace keywords that are ought to be used by the people while looking for those images in the search. 

Moreover, while adding your product images to the product page, in ALT text you should go adding the keyword and product name for the image. Resultantly, now, your images are ready to get appeared in Google Image Search or in the top search results page. 


By adding the video of your product, you will assist your customer making them feel more confident about their shopping. It can reveal the basic details of your product. 

It would be a great way to educate and attract potential customers to your website by publishing the videos of your products offsite on networks like YouTube and more.

Customer Reviews

Another way to enhance the confidence of the customer about your product purchasing is the reviews. 

Bad reviews are not always a bad thing. Just suppose, if you are having great reviews for your highest prized products and ok-ok reviews for your lower-priced products, then customers are more likely to pick your higher cost item, ending with enhanced sales of your online business. 

FAQ Content

Undoubtedly, we know that people ask queries relevant to your product. It’s a key to conversion, having FAQ content with product-specific details on your product pages. 

It’s a good idea to have a general page of the FAQ. your buyer’s confidence can get a hike, driving to more sales, if the questions are answered about the website’s shipping, security, and return policies. 

Use Responsive Design

Nowadays, people consider online shopping. For the better user experience and enhanced search results, you can use the best responsive design for your e-commerce website. The mobile-first index belonging to Google employs mobile friendliness as a signal of ranking. 

Reduce Page Load Speed

The speed of page loading is also considered as a ranking signal, both for mobile and desktop. The speed of page load is directly proportional to Google’s ranking, according to which one tends to increase as other raises. 

So, now we will find out the way to reduce page load time. You should target lowering the possible unnecessary elements from your website page. For example, you can remove the add-ons or plugins that don’t contribute to the grounds of your e-commerce business. 

Image Size and Dimension

The browser’s loading time depends on the size of the images. By reducing the latter one can reduce the other. 

Create Backlinks for Ecommerce SEO

Backlinks are another signal of ranking that is employed by Google to determine the position of your website in the SERPs. The quality of websites is directly dependent upon the backlinks. To enhance its quality, the backlinks should be increased and thereby, more authoritative your website becomes.

For e-commerce websites, building backlinks shouldn’t be difficult. On the blogs, guest posting, relevant to the niche is not that difficult, you can find a white-hat way to attain that. The blogs’ owners may be sent an email if someone is finding interest in offering three or more concepts for potential guest posts. 

Best E-commerce SEO Tools

For making your e-commerce strategy work at its best, you should go for the right tools. Try some helpful sites to find the possible ways to renovate your on-page and off-page SEO for maximum visibility in the search engines. 

Wrapping Lines

Undoubtedly, many owners of e-commerce businesses want to take a jump for landing towards enhanced conversion. But, they should go slow and a step back, as they have skipped a step in between. 

You are required to make your people reach your website first before you implement conversion way out. So, starting with the e-commerce SEO all makes you ready for your damn success. 

Let’s check out our checklist for e-commerce SEO:

  • Opt for the right keywords
  • Plan and carry out the competitor research
  • Target on homepage SEO
  • Analyze your site architecture
  • Optimize the product pages
  • Employ responsive design
  • Lower down page load speed
  • Create backlinks

Following those steps can make your e-commerce website to rank better in the search engines and build more possibility for your website’s CRO efforts. 

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