When you last stayed a moment and witnessed your logo properly. For most businesses, it has become an obvious thing. For this reason, unless you think about it, it becomes quite easy to leave your branding and logo with their state for the countable duration because of the fear of investing your potential efforts. It can be a good thing as per the fact that a long and well-established logo doesn’t demand such. But, there are some of the signs you need to refresh or tweak that logo within a decided time-frame.
Today, we are here with a description of such needs. So, let’s take a fresh start:
Your branding is not entirely consistent
One of the most essential aspects of your branding is consistency. Check again, if your logo is the same everywhere. On your website, uniforms, business cards, notepad and everything that represent your business or brand.
When it comes to most of the businesses, minute changes just slip off. Maybe the logo on some stationery have slightly a different color tome as compared to that on the site, or the business card is having an altered font type. This is just an obvious thing for the startup hands, but, at the same time being a beginner, it’s important for you to have the awareness of all such regards. The fall of compatible branding into a place can lead to a great impact as compared to the sum of its parts.
If you hold a little inconsistency, it’s not like you have to worry about anything. You clutch the caliber to replace all such failures just by tracking down the correct version of your brand logo. Perhaps, all you need this time is spring cleaning of your branding. It would be a different situation if these issues have cropped because of the unavailability of your logo’s variations. But, to maintain the consistency, you should have new or various new versions designed to help you out.
You are unable to use logo properly online
If the age of your logo is about a few years, it would have been designed with no idea of your website or the usage of social media. But, when it comes to the latest trend, these are the key areas that require your attention for engaging new customers. So, you should be quite sure about your branding which should make an apt impression in these areas. If the format or style that your logo is revealing doesn’t sound well and looks like a thumbnail staying at the corner of your website, then it’s high time you should think about giving it a new cover.
To the proper online usage of your logo, your assurance is required for its right file format and its caliber of being identified on all screen sizes. It can be for displaying all shapes of images accompanying social media site posts. If it doesn’t go according to the same, or looks messy while scaling down, it would be quite tricky to pick it in the presence of the crowd in the packed news feed of social media.
A logo is skeuomorphic yet
There are no such strict rules when it’s all about designing. An exception will always be there. Moving apart from skeuomorphism, when it comes to the designs, it’s more than just a trend where the textures are utilized to mimic 3D real-life objects.
Most of the mainstream businesses are now going for a flat, or we can say material contour of the design as it’s being made famed by none other than Google and Apple. Flat design, looks extra modern, professional and minimal which is simple to utilize for a wide range of purposes. Employing simple palettes of colour with more different lines, a flat logo comes up to be great in looking in any size.
Need a Revival?
However, if you are also thinking of giving a new life to your logo or branding then you may knock the door of the best logo designing company or graphic design company or branding firm. They just make it possible in your suiting budget. You may leave up to them, they will guide you a path towards the accomplishment of your job.